Distinctively designed NFT marketplace for Crypto Enthusiasts
Atlanta, USA Mobile App Design
5
no. of PERSONAs
6
NO. OF TEAM MEMBERS
120+
No. of screens
4
duration in months
Brief
Lyfex offers users an authentic crypto experience by providing a marketplace for buying and selling NFTs (non-fungible tokens).
Additionally, it serves as a platform for hosts to organize events, invite users, and upload pictures to sell as NFTs. Recognizing that NFTs are a relatively new concept, our team designed an intuitive, effective, and user-friendly journey to ensure a smooth and enjoyable experience for all users.
Challenges
The main challenge we faced with NFTs, being a novel concept, was to simplify it so that any user could easily engage and understand this new market.
Furthermore, with numerous NFT-based apps emerging, all having similar UI designs, our primary focus was to create a unique and distinctive interface that would stand out from the rest.
Furthermore, with numerous NFT-based apps emerging, all having similar UI designs, our primary focus was to create a unique and distinctive interface that would stand out from the rest.
Lyfex Project Timeline
Various UX processes were followed to come up with a suitable solution. Below is a quick glance at the project
timeline and the approach followed during the course of project.
timeline and the approach followed during the course of project.
Crafting Experiences
Typeface & Colors
The choice of fonts aimed at aligning with the brand’s identity, which embodies a playful, inviting, and youthful spirit. Barlow was specifically chosen for most of the body content, while Krona One was selected as a complementary font for headings to add emphasis when needed. When combined in an organized manner, both fonts harmoniously complement each other, creating an appealing visual appeal. To ensure consistency and reflect the brand’s distinct personality, brand colors were thoughtfully incorporated throughout the design.
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